However, the sad reality is that cybercriminals have found yet another way to reach the creating their own ads. We’d like to caveat that this isn’t the norm and most advertisers really just want to get their product or service out there. There is another aspect to online ads that makes them not only annoying but dangerous to your PC and privacy. Some advertisers even make it more difficult to close an ad by moving the “x” (close button) or whatever the method of doing so is, or making it so faint it’s like a game of Where’s Waldo (Where’s Wally for our British friends)! Just annoying or potentially dangerous? If you’re studying or working and need to access and reference a page you might just have to sit through all the ads and pop-ups, wasting valuable time. Sometimes it’s not possible to flee a site in annoyance though.

Unable to deal with the overload, many people will leave these sites (or ‘bounce’ as it’s called in the marketing world) almost as soon as they enter. This is not an effective strategy to win customers and internet users over. Some sites have so many ads on them that a page won’t load properly, takes what feels like minutes (if you bother to wait around), or you can’t read the content because ads are attacking from the sides, popping up, and video ads just launch, occasionally crashing everything.

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